Advanced Logistics Consulting website

Is the customer always right? That's what I had to tell myself while working with Advanced Logistics Consulting to design their website. This freelance job took 4 times as long as it should have, because the client kept requesting changes to my design. In the end, ALC had stripped the design of anything especially attractive, leaving them with a simple masthead.

The ALC logo was designed by illustrator Marc Harris. Honestly, his artwork is the only prominent part of their identity system. I look at the rest of ALC's collateral and their website and think of what might have been, had they only listened to our advice. But, they got exactly what they wanted, so we just shrug it off.

As of this post, the ALC website is still in service today, exactly as we had designed it almost 9 years ago, without any noticeable updates.